The book is based on 107 questions posed to the average Joe/Jane online consumers. The topics covered range from general online advertising and B2C marketing questions, to Website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to SEO and Web design. It is the author’s hope that the readers will find this study of practical use.
About the Author
A graduate of Cambridge University who also studied philosophy and psychology at the University of Oxford, Evgenii Prussakov is a well-known affiliate marketing consultant, international speaker, and author of the bestselling A Practical Guide to Affiliate Marketing. He is the founder and CEO of AM Navigator, an outsourced affiliate program management company. Evgenii Prussakov was also voted the Best Outsourced Affiliate Program Manager of the Year for two years in a row (2006 and 2007) by the largest online af (more…)
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