Marketing

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Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results (Hardcover)

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing – and being influenced by – them is essential to success. [...]

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking (Paperback)

Get massive exposure for your book, no special computer skills needed — trade published or self published, fiction or nonfiction Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and “bestseller” campaigns Blog to connect with readers, driving them to Amazon and bookstores Boost your visibility with Google, use MySpace for [...]

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)

From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with [...]

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